Appearances aren’t everything
But we all want to be perceived in a way that affirms our identity...
That’s where I come in.
Branding / Marketing /
Writing / Creative Direction
For artists, small businesses & social enterprises
I honed my digital marketing and communications skills working in the European tech startup scene.
Working with predominantly early-stage and seed-round ventures meant I quickly learned how to do more with less.
During the lockdowns, I decided to shift my focus away from tech and onto what sparks joy: art, the environment, community initiatives and social justice.
I identified that, like startups, these clients often face restraints that require agile working styles and creative problem-solving.
Today, I work as a full-time freelancer based out of Perth, Western Australia – Although I still travel frequently to Europe.
Why me?
I help you find clarity amongst all the noise
⎼ Identify your unique value
⎼ Craft a compelling brand identity that reflects your unique style and values
⎼ Define a long-term strategy to achieve your vision
⎼ Dissect your strategy into specific, measurable, attainable, relevant, and timely goals
⎼ Streamline your workflow to focus efforts into
value-generating avenues
A few of the things I offer
Branding
⎼ Brand Integrals (mission, vision, values)
⎼ Visual Identity
⎼ Creative direction
Marketing
⎼ Strategy (pricing, product/market fit, ads, channels)
⎼ Web optimisation (UX, SEO, tone)
⎼ Campaign implementation (email, social, paid)
Content & design
⎼ Social posts, video
⎼ Website, landing pages
⎼ Email
⎼ Presentations, posters, pamphlets
Writing & editing
⎼ Copy (web, ads, email, socials)
⎼ Product & service descriptions
⎼ Blogs
⎼ Internal processes
⎼ Proposals, pitches
⎼ CV, cover letters, bios
The buzz
"I launched my organic skin care brand over 17 years ago. In all that time, Freya is the first marketing professional who has really understood our mission. She works within the confines of our legacy and our small business restraints to produce astounding results. She has helped us define our unique selling point, refine our brand and voice, elevate our content to appeal to premium buyers, create added value for our audience through service and product offers, improved the usability of our website, created content, provided creative direction on photoshoots, and so much more. She is highly adaptable, incredibly reliable, and can switch seamlessly between top-level business discussions and getting her hands dirty - whatever the business needs."
Marion, Founder & CEO @ Mokosh
"Freya helped us build and launch our business from the ground up. It was amazing how she transformed our ideas into reality. She built our website, wrote all the content, helped us define our service offering, and created and reviewed countless documents for style and tone. We could not have launched without her. Her consultation has been priceless."
Katja, Founder & CEO @ Kaala Barna
"Highly recommended professional. Understood the nuances of the task. Delivered valuable work, on time and in a useful format. Provided extra contextual professional suggestions. Synthesised and applied the details of the research links provided to the custom challenge of this task."
Dr. Sarah Jane Pell, Artist, Astronaut, Entrepreneur
Let’s chat
freyahallconsulting@gmail.com
I acknowledge the traditional custodians of the land I live and work on, the Whadjuk people of the Noongar nation.
I am grateful to live in a region entrenched with their culture, wisdom, art, beauty, and history.
